Yianni Kotsalidis is a Senior Ad Optimization Specialist and employee #5 here at OrionCKB. In this role, he works hand in hand with clients in everything from their ad campaign strategy to their targeting, creative, and copy to ensure scalable results.
Yianni’s career prior to OrionCKB included working as a marketing associate at Advanced Eco-Adhesives running their SEO and SEM as well as their PPC efforts. He brought this knowledge to Orion and has worked with companies that encompass everything from lead generation and EDUs to e-commerce and mobile app installs.
One of Yianni’s proudest accomplishments is taking one EDU company from $10,000 a month in spend to over $1 million, while also growing them from one social channel to currently six in total. He not only came in 50% below that company’s KPI goals, but also generated less expensive CPE’s than their organic search!
Earning a Bachelor’s of Science in Business Administration from Suffolk University, Yianni enjoys spending his free time traveling. Having visited over 20 countries so far, he hopes to visit at least 20 more in the next few years.