Yianni Kotsalidis

Senior Ad Optimization Specialist

Yianni Kotsalidis is a Senior Ad Optimization Specialist and employee #5 here at OrionCKB. In this role, he works hand in hand with clients in everything from their ad campaign strategy to their targeting, creative, and copy to ensure scalable results.

Yianni’s career prior to OrionCKB included working as a marketing associate at Advanced Eco-Adhesives running their SEO and SEM as well as their PPC efforts. He brought this knowledge to Orion and has worked with companies that encompass everything from lead generation and EDUs to e-commerce and mobile app installs.

One of Yianni’s proudest accomplishments is taking one EDU company from $10,000 a month in spend to over $1 million, while also growing them from one social channel to currently six in total. He not only came in 50% below that company’s KPI goals, but also generated less expensive CPE’s than their organic search!

Earning a Bachelor’s of Science in Business Administration from Suffolk University, Yianni enjoys spending his free time traveling. Having visited over 20 countries so far, he hopes to visit at least 20 more in the next few years.

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Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist