Tobin Kelly

Chief Operating Officer

Tobin Kelly has worked in several entrepreneurial organizations and joined Orion in April of 2015. Most recently he served as the President and COO of The Ariel Group in Lexington, MA after spending several years at Bright Horizons Family Solutions, as the Managing Director of the company’s European Division and then leading the merger and acquisition efforts in that region.

In addition to his 20 years in the business world, Tobin is the owner of Forest Lake Summer Camp, a traditional overnight summer camp for boys and girls located in the Adirondacks.

Tobin has an Economics degree from Harvard University and an MBA from the F.W. Olin School of Business at Babson College. Tobin lives with his wife and two children in Needham, MA.

Team Members

Scott Briggs

Founding Managing Partner + CEO

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist