Sadie Ball

Ad Optimization Specialist

Sadie is an Ad Optimization Specialist here at OrionCKB.

She boasts an eclectic background, having worked most recently at a law firm in Burlington, VT and before that as the Program Director at Forest Lake Camp, all the while collecting numerous post-graduate degrees and traveling.

Sadie’s time in the legal field proved her ability to organize, prioritize, and juggle multiple time-sensitive projects all at the same time. Couple that with her efficient handling and effective management of the logistics of hundreds of camp staffers and attendees at Forest Lake Camp, she was a great fit for the role of ad optimizer.

A graduate of UConn with a double major in Political Science and Economics, Sadie also was a member of the Division I varsity cross country and track and field teams. In addition, Sadie also has a Master’s degree from the London School of Economics in the History of International Relations and a second Master’s degree in Security & International Law from the University of Manchester.

As if that wasn’t enough, her time abroad included working in Galicia, Spain, though she claims she speaks better French than Spanish. Currently, Sadie pursues her love of running and the outdoors, with her current goal being to complete all 46 high peaks in the Adirondacks and to qualify for the Boston Marathon.

Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist