Pavan Patidar

Director of Ad Operations

As Director of Ad Ops, Pavan’s role combines campaign strategy with ad optimization, as well as leading his own team of ad optimizers.

Before moving back to Boston and joining Orion, Pavan owned the planning and execution of dozens of campaigns per year as the Senior Digital Media Manager at Facebook in Menlo Park. At Facebook, he led digital strategy and managed the team’s budget while also running campaigns that spent and scaled hundreds of millions of dollars worth of digital advertising.

While he’s proud of this work, his favorite accomplishment is much more personal.

While at Facebook, Pavan had the opportunity to assist with the digital strategy for Sheryl Sandberg’s Lean In campaign. He cites this at the top of his proudest moment list, right next to running a campaign in response to Pied Piper (for the Silicon Valley fans in the crowd).

Despite all of this excitement, Pavan still decided to venture back east for the chance to build and run his own ad optimization team, return to a more tight-knit office environment, being able to work across a variety of campaigns and with an array of different clients, and to enjoy the infamous Rico’s Greek Salad.

Pavan graduated from Bentley University with a Bachelor of Science degree in Marketing with a minor in Computer Information Systems, Information Design and Corporate Communications.


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Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist