Michael Zappulla

Director of Ad Ops

Mike Zappulla is director of ad ops and was employee #2 when we launched OrionCKB. While he’s started off as one of the youngest of our crew, he’s worked on strategy and management of Facebook advertising programs longer than nearly everyone else within our company. His campaign management responsibilities have always benefited greatly from his vast experience in data analysis.

He previously completed a data analyst internship at Fidelity Investments and ran a student-managed investment fund, where he oversaw the trading of more than $230,000 of Fairfield University’s endowment.

Mike graduated from Fairfield University with a Bachelors of Science in Finance.

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Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist