Michael Skehill

Senior Ad Optimization Specialist

Michael has enjoyed a long tenure here at OrionCKB and now currently works as a Senior Ad Optimization Specialist. In that role, he is responsible for his client’s advertising campaign strategies, their day-to-day management, and ensuring that all ad targeting, creative, and copy succeed at driving results.

Before Michael came to Orion, he was the assistant project engineer and project manager for a construction company. His current clients benefit from his previous experience as his role required a high level of planning, constant communication with vendors & workers, and an obsessive attention to detail to ensure project objectives and specs were met.

In 2014, Michael sought a career change and came on board with the OrionCKB team. He’s seen great success here, including scaling one long time client’s ad spend by 50x while maintaining their CPA and ROAS. Michael also serves as the Snapchat liaison for the office and works extensively with multiple technology partner platforms. Throughout the past few years, he’s worked with close to 100 different clients across verticals including lead generation, ecommerce, and mobile app installs.  

Michael received his Bachelor’s degree in Civil Engineering from The Catholic University of America. In his spare time, he plays on four separate recreational men’s hockey teams in hopes of one day getting signed by the Bruins.


Featured In:

Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist