Makeda Diggs

Ad Optimization Specialist

Makeda becomes part of the OrionCKB family as an Ad Optimization Specialist. Her role involves analyzing, managing, and optimizing ad campaigns for some of our biggest clients.

Makeda has worked across the digital landscape, from managing social media accounts to creating a data-mapping app to collect, process, and analyze information on surveillance systems. Most recently she worked at State Street dissecting national and international financial portfolios and finding data points and planning strategies for their clients.

A self-described fan of the “intersection between strategy and creativity” in digital media, Makeda joined OrionCKB so that she could tap into both of those passions.

She holds a Bachelor of Science in Management and Business from Skidmore College, where she was awarded the Filene Music Scholarship after winning an international competition on violin.

Her degree also belies her other right-brained pursuits outside of work, which include being an independent film director and producer, her membership in a street dance crew, and her ability to hula hoop while playing violin.

Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Kevin Janson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist