Kevin Janson

Ad Optimization Specialist

Kevin is an Ad Optimization Specialist here at OrionCKB.

Having started his career with GE, Kevin now uses his skills to analyze and optimize ad campaigns on Facebook and Instagram.

While at GE, Kevin primarily worked on the valuation and funding status of the company’s qualified and non-qualified pension plans. During his time as a Pension Analyst, Kevin was responsible for the calculation of $68 billion in benefit obligations due to over 600,000 plan participants.Even more impressive? He managed to calculate it within 0.5% of company projections for each year.

That ability to translate data into actionable insight is what led him to us at OrionCKB.

A graduate of Union College with a degree in Economics, Kevin also managed to minor in English, all while playing varsity Division III soccer, and participating in club level skiing, snowboarding, rock climbing and golfing. Kevin continues this love of athletics and the outdoors by surfing in all seasons and in all weather, including single digit temperature surf expeditions off the coast of Massachusetts.

Team Members

Scott Briggs

Founding Managing Partner + CEO

Tobin Kelly

Chief Operating Officer

Sandra Rand

VP of Marketing

Carlos Cashman

Advisor & Co-Founder

John McMullin

VP of Partnerships

Chris Cloney

VP of Partnerships

Matt Pacheco

Director of Ad Ops

Michael Zappulla

Director of Ad Ops

Pavan Patidar

Director of Ad Operations

Simon Gee

Director of Creative


David Isman

Director of Analytics & GM of Paid Search

Alex Mathews

Director of Client Strategy

Yianni Kotsalidis

Senior Ad Optimization Specialist

Michael Skehill

Senior Ad Optimization Specialist

Rob Johnson

Ad Optimization Specialist

Sadie Ball

Ad Optimization Specialist

Jennessa Dalton

Junior Designer

Liz Menard

Marketing Associate

Eli Ruben

Ad Optimization Specialist

Makeda Diggs

Ad Optimization Specialist