Case Study: How a $750 Million Company Drives Quantity & Quality Direct Response Ads on Facebook

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The 5-step process we used to make Facebook advertising one of our client's most valuable channels for lead generation

The scenarios in which you should test ad variations against new vs. established audiences

The results we saw by layering the client's Custom Audience lead data with Facebook's interest targeting

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Our clients are some of the largest and most well-known direct response advertisers on Facebook