Over the last year, our ecommerce portfolio has been growing like crazy:
- 31% growth in the number of ecommerce clients year-over-year
- 28% increase in the amount of money we manage for ecommerce clients over the last 12 months
And the momentum keeps going as we continue to add new ecommerce clients to the list.
Today we announced that American mattress manufacturer Zinus has signed on to partner with us, joining our other high-growth ecommerce clients like Bravelets, Bombas, ThinkGeek, and BaubleBar to scale their Facebook advertising investments and use the channel to drive customer acquisition and sales.
Zinus recently launched their first ecommerce website after 30 years of selling mattresses and bedding products via third party distributors like Amazon and Target.
It was a huge initiative for them; they wanted to make sure they were working with direct response experts who could help them come out of the gate strong to maximize their revenue and profit from advertising on Facebook.
We always approach client strategies by first understanding their business and market, and then recommending the right distribution of channels to reach their goals.
For Zinus, Facebook is a place they want to invest in significantly.
Colin Lawrie, President of Zinus USA acknowledged they didn’t have the resources in-house to launch with a strong acquisition strategy when it came to social: “The launch of our own ecommerce site has been a huge initiative for us and in ramping up our own advertising efforts, it was critical to work with a partner who understood online acquisition, particularly through social.
He continues, “We had some promising early tests of our own but we didn’t have the experience in-house to scale our campaigns, and it was clear we needed access to more advanced optimization software to get the job done. OrionCKB was the obvious choice and early results have surpassed all our expectations.”
We’ll be at Shoptalk in Las Vegas next week talking about how retailers can decrease their CPA, increase their ad spend, and build a real, qualified customer base through Facebook.
For any of you who are attending Shoptalk, we’re hosting a private lunch on Monday, May 16, featuring a Q&A with Stephanie Hansen, founder of Bravelets, about how she’s grown her business through Facebook over the last 3 years. We’ve got just a handful of seats left; if you’re interested in attending the lunch, please contact me – firstname.lastname@example.org.