At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they aren’t able to achieve internally.
Ad automation software enables smaller groups of marketers to execute large-scale campaigns in ways that help them achieve scale and efficiency, but the number and complexity of resources needed to get maximum performance out of your Facebook ad campaign can’t be underestimated.
Are we biased? Pssh. Of course.
There will always be a need for agencies to fill in the gaps to carry out various levels of marketing activity for companies of all sizes. Likewise, there will always be those organizations who believe that owning all advertising operations internally is the only way to execute the most profitable program.
Partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house.
1. Diversity in our clients
Smart agencies take the learnings from various clients and industries and leverage those best practices across other client campaigns. This brings greater value, creativity, and innovative testing to the companies they serve.
Best practices should always be challenged to make sure you’re truly optimizing your campaigns.
One of the best ways to do that is to have broad visibility into the Facebook ecosystem and the many verticals it serves – which is tough to do if you’re an in-house advertiser representing one point of view.
2. We got skills
Agency team members have varied backgrounds and skill sets – the result of being exposed to a broad spectrum of projects and client needs.
In our case, our team not only has expertise with the Facebook advertising platform since the the first API was developed, but we also do ongoing training to stay ahead of the many changes and new tools that are available.
A solid Facebook advertising agency should have access to unlimited learning opportunities through strong relationships with software platforms and Facebook themselves.
How many times has your in-house team been to Facebook for training?
3. No learning curve for software
We’re intimately familiar with the tools needed to get the job done.
And while we use the best ad automation software in the market, we also know the ins and outs of Facebook’s Ads Manager and Power Editor capabilities as well.
It’s literally our job to stay up-to-date on the tools that can be woven into your Facebook advertising programs.
As a result, you benefit from a team that’s deeply immersed not only in ad software, but also in 3rd party data sources and creative testing tools that can be exercised on your behalf.
Sure, we can have your campaign up and running in days, and if you need to diverge from the original plan, we can expertly analyze how your campaign results will be affected.
But what this really means is that it is our business to adapt to the constantly evolving ad ecosystem.
To do good work, to produce amazing results for our clients, we must always assume that changes are in the works and we must hustle to understand the right way to stay ahead of the curve.
For example, when Facebook moved to the Facebook pixel away from the Conversion Pixel, we knew ahead of time that this was happening and planned a seamless transition so that tracking was unaffected for our clients.
5. Risk taking
The right agency is open to risk taking and loves getting their hands dirty by pushing tools and budgets to the limit to reach and exceed campaign goals.
When the right client comes along and has an appetite for testing and trying new things, it gets us excited.
Not to mention that some moves that might seem risky actually aren’t at all. And an agency will know this because they’ve experimented with various approaches in the past.
Likewise, we know that some risks aren’t worth taking because past experiences have proven that the results aren’t worth the cost.
6. Quick results.
We can’t underscore this enough. Agencies know what works and what doesn’t.
For your industry, for your target audience, for your product, for your value proposition – whatever it is that’s important to you, agency expertise runs wide and deep and knows the combination of ad factors that will help you reach your goals quickly.
7. The turnover situation.
Ok, we’re not saying that there’s less turnover within an agency than an internal marketing team, but the point is that putting your Facebook ad media buying in the hands of single in-house employee is risky and not necessarily cost effective.
What if that person leaves? And goes to a competitor? They’ll take all of their expertise with them.
This type of talent is not only hard to retain but also often hard to find.
Agency models allow for full teams of people to be pouring over your campaigns on your behalf. Think of us as an extension of your team. Should someone depart, your campaigns and results are unaffected.
Think of us as an extension of your team. Even if someone should depart, your campaigns and results will be unaffected.
Even better, you’re not spun into the time suck that is replacing an employee on top of everything else.
Have we convinced you yet?
Despite what we champion, you might argue that one of the most compelling reasons to take your advertising solely in-house is so that your team can maintain control over the performance of your campaign.
No agency should be making major decisions with minimal client input and then wash their hands of the job once a campaign is over.
Agencies should be accountable for delivering results.
Any firm worth hiring should be an active and knowledgeable partner in running Facebook advertising solutions, and not just executing on hired work.
A worthy Facebook advertising agency will also not shy away from campaign performance and will be eager to analyze the data to better understand the outcomes, figure out how to improve them, ain insights about new audience segments, and identify ways to take your program to the next level.
But we can’t do it alone.
Agencies are most successful at delivering on your objectives when you, the client, have a strong, engaged in-house team partnering with us.
We advocate for a hybrid approach:
There is nothing more powerful than a Facebook advertising strategy manned by a stellar in-house talent that has an unmatched knowledge of their customers, products, and industry combined with an agency that has the depth and breadth of experience that comes with spending millions of dollars in advertising on Facebook.