You’ve got your brilliant idea for a subscription box and you have a fairly loyal fan base. You know you should be capitalizing on the video ad boom on Facebook and Instagram to reach more potential customers. Yet you’ve got a small team and an even smaller budget.
If this is you, then you’re going to want to hug me because I’m about to give you the lowdown on two of the most profitable types of video ads for your amazing subscription box.
The best news: they don’t require a huge production budget. (And if you’re not a fan of hugs, I also take Starbucks gift cards.)
Like all good trends, this one started on Youtube. The phenomena of unboxing an item created a cult-like following and have even had industry analysts claim that they are the new toy commercials.
With view rates in the hundreds of millions it’s redundant to say that unboxing videos are insanely popular. (Even though I did just that.) Which is why it makes perfect sense that iterating off of this trend can provide you a template for your own successful video ad.
No matter what form of a subscription box you’re offering, filming an unboxing video of what might be inside is a no-brainer.
While this requires a bit of skill and technical knowledge, it’s not so difficult or expensive as to make it ridiculously prohibitive.
You’ll need to use a quality camera, find (or create) a neutral background, and begin filming while you or someone else unboxes the items in your subscription box one by one. Alternatively, you can take still images of each step and then turn those into a slideshow or gif using programs like Giphy or Facebook’s slideshow tool.
Combining influencers and digital ads can also earn you more bang for your buck.
As mentioned in our Influencer eBook, these social media stars can help you and your brand do things such as: reach a very targeted audience, create a sense of authenticity and trust around your brand, and provide niche specific expertise.
But how exactly does that relate to videos? I’m so glad you asked.
You can capture and share these influencer testimonials and pack a double whammy into your video ads.
Not only will people who know the influencer react favorably to your video ad and potentially convert or at least move farther down the funnel based on their (presumably positive) testimonials, but even those who don’t know the influencer will still see someone sharing their experience with your products which also propels them to become more familiar with your brand.
We know that because a mind-boggling 92% of consumers said they trust the recommendations of someone they know, which includes influencers and bloggers that they love. What’s even more compelling is the fact that 70% of consumers value the opinions of others online, regardless of whether they even know them or not!
This all adds up to the fact that using an influencer testimonial in a video can work 2x as hard to convince and convert your potential customers.
Obviously, ensuring you have a strong contract that allows you to repurpose an influencer-created video into an ad is required. But as long as you have that and an engaging influencer, all you’ll need to do is translate that video into an ad. Merely layering text can turn the influencer created video into a fantastic video ad.
With a little bit of design savvy (or just teaching yourself how to get around Facebook’s Creative Hub), you can let the influencer handle the process of creating the video while you’re able to use it for compelling video ads.
No one is saying you need to hire an entire film production crew and an award-winning director for your video ads. Both of the types mentioned above can be created even just using your phone. And while it does take a bit to plan these out, both of these are cost-effective and lower the barrier to entry in creating video ads.
So if you’ve been holding back on running video ads because you were worried they’d require too many resources to produce, these lower-cost video ideas will hopefully give you the motivation to go ahead and jump right in.